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The Art of Engagement: What keeps your audience watching?

Have you ever wondered why you end up watching a whole TikTok video, sitting through a long YouTube tutorial, or even sticking around till the end of a science explainer? Next time you catch yourself watching a video, think about why you're not just scrolling past or turning it off.

You'll probably realize that no matter what you're watching—a quick TikTok, a detailed presentation, or an educational video—there is only one reason you keep watching: to see what's going to happen next.

This curiosity, this burning question of "What's next?" is the golden key in creating explainer videos, or honestly, any content that's meant to grab and hold attention. When we're crafting a video, especially one that's meant to explain complex scientific concepts, we need to constantly ask ourselves:

"Are we making our audience curious about what happens next?"

If we're not sparking that curiosity, chances are, we're going to lose our audience's attention, and they might just stop watching altogether.

So, how do we make sure we're keeping our viewers on the edge of their seats, eager for more? It's all about planning their journey from start to finish, seeing the video through their eyes. Are we just throwing facts at them, or are we weaving those facts into a story that makes them wonder, makes them ask, "And then what happened?"

This approach isn't just for explainer videos. It's a powerful tool for any presentation, pitch, or piece of scientific storytelling. When you start looking at your content through this lens, focusing on building that anticipation and curiosity, you'll notice a dramatic shift in how engaged your audience is. They'll stick around, eager to see your story unfold, all because you've tapped into that powerful, universal curiosity of wanting to know what happens next.

So, next time you're planning any content, remember to ask yourself: "Will my audience be asking 'And then what happened?'" Make sure the answer is a resounding yes, and watch as your viewership not only stays but grows, drawn in by the simple yet profound desire to see what's around the next corner.


Liquid Bubbles


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